AI Strategy & UX Design for Financial Services
Kamila
Gajewska
I design digital products and implement AI that people actually want to use.
With a decade of UX research in banking and fintech, I bridge the gap between strategy, design, and what your users need.
The Challenge
Most AI initiatives fail.
Not because of technology — because of design.
Companies invest millions in AI capabilities, but overlook the people who need to use them. The result? Tools nobody adopts. Features nobody trusts. Investments that don't deliver.
The missing piece isn't more data or better models. It's understanding your users.
AI implementation without UX research is like building a product without talking to customers. I bring the human-centered thinking that turns AI investments into products people use — and trust.
What I Offer
Services
Strategic support at every stage — from AI implementation and UX research to hands-on product design.
Workshops
Hands-on sessions for product and design teams on integrating AI into their workflow. From identifying the right use cases to validating AI solutions with real users.
- AI + UX Research: Finding the Right Problems to Solve
- From Concept to Validation: Human-Centered AI Design
- AI Implementation for Financial Products
Consulting
Strategic advisory for organizations navigating AI transformation. I work alongside your team to audit products, identify high-impact AI opportunities, and build implementation roadmaps grounded in user research.
- AI opportunity audit & prioritization
- User research for AI feature validation
- Implementation roadmap & team enablement
Speaking
Keynotes and conference talks on human-centered AI, the role of UX research in AI adoption, and lessons from implementing AI in regulated industries like banking and finance.
- Why Your AI Strategy Needs a UX Researcher
- The Trust Problem: Designing AI for Financial Services
- Research-Driven AI: From User Insights to Intelligent Products
UX/UI Design
End-to-end design for digital products in financial services — from user research and wireframes to high-fidelity interfaces that users trust and love.
- User research & usability testing
- Wireframing & prototyping
- Mobile & web app interface design
Portfolio
Selected Work
A selection of UX/UI projects spanning fintech, mobile apps, and social impact design.
Methodology
How I Work
My design process is grounded in the design thinking methodology — an iterative approach that combines deep user empathy with experimentation and rapid hypothesis validation. I start every project by thoroughly understanding the problem, then move through idea generation, testing potential solutions, and refining them based on real feedback. This approach integrates UX research with practical AI implementations, ensuring that solutions genuinely respond to both user needs and business objectives.
Understand
Deep-dive into your users, business context, and existing products. No AI solution works without understanding the problem first.
Identify
Map the opportunities where AI creates real value — not just where it's technically possible, but where it genuinely improves the user experience.
Validate
Test concepts with real users before building. My UX research background means we validate early, saving you months and millions.
Implement
Guide your team through execution with hands-on workshops, clear roadmaps, and ongoing advisory to keep things on track.
Testimonials
What Clients Say
Kamila helped us understand why our customers weren't adopting our AI features. Within weeks, we had a clear roadmap and user-validated concepts.
European Retail Bank
Her workshops changed how our product team thinks about AI. We stopped building features nobody asked for and started solving real problems.
Fintech Scale-up
The combination of deep UX research expertise and practical AI knowledge is rare. Kamila bridges a gap that most consultants don't even see.
Insurance Group
About
I'm Kamila Gajewska — a UX/UI designer and AI implementation strategist, specializing in financial services.
For over a decade, I've been sitting across the table from banking customers, fintech users, and product teams, uncovering what people really need from the products they use. I've led UX research for mobile banking apps, payment platforms, and financial tools used by millions.
Today, I combine that deep understanding of user behavior with practical knowledge of AI capabilities. I help companies move beyond the AI hype and build solutions that deliver measurable value — because they're designed around the people who use them.
I work primarily with financial institutions, but the principles of human-centered AI apply across industries. If your team is implementing AI and wants to get it right the first time, let's talk.
Common Questions
Frequently Asked
Most AI initiatives fail not because of technology, but because of design. Companies invest in AI capabilities without understanding the people who need to use them. The result is tools nobody adopts, features nobody trusts, and investments that don't deliver. Human-centered AI design, grounded in UX research, bridges this gap.
Human-centered AI design starts with understanding user needs, behaviors, and pain points before designing AI solutions. Rather than asking "what can AI do?", it asks "what do users need?" and identifies where AI genuinely improves the experience. This approach leads to higher adoption, greater user trust, and measurable business impact.
I follow a four-step methodology: first, I deep-dive into your users, business context, and existing products. Then I map where AI creates real value — not just where it's technically possible, but where it genuinely improves the user experience. Next, I test concepts with real users before anything gets built. Finally, I guide your team through execution with workshops, roadmaps, and ongoing advisory.
I offer four core services: AI Strategy Workshops for product and design teams, Consulting for organizations navigating AI transformation, Speaking engagements on human-centered AI at conferences and corporate events, and UX/UI Design for digital products in financial services — from research to high-fidelity interfaces.
I work primarily with financial institutions — banks, fintech companies, insurance providers, and payment platforms. Based in Poland and serving clients across Europe, I bring over 10 years of UX research experience in the financial sector. My clients range from established banks launching AI-powered features to fintech startups scaling intelligent products.
Get in Touch
Let's Build AI That Works
for Your Users
Whether you're exploring AI for the first time or looking to improve existing implementations, I'd love to hear about your challenges.