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Case Study

Optimizing UX for Fashion E-Commerce

Redesigning a men’s fashion e-commerce platform to enhance user experience and boost conversion metrics through navigation improvements, category structure refinement, and increased user engagement.

Optimizing UX for Fashion E-Commerce — project cover

01

Project Goals

Defining clear objectives for the UX optimization initiative.

Project goals overview for the fashion e-commerce UX optimization

02

User Focus Analysis

Understanding what the user focuses on when browsing the platform.

User focus analysis showing browsing patterns and attention areas

03

Design Challenges

Identifying the key design challenges to address.

Key design challenges identified during the analysis phase

04

Identified Problems

Documenting usability issues discovered through research.

Documented usability issues discovered through user research

05

Actions Taken

Concrete steps taken to address the identified issues.

Actions taken to address identified usability issues

06

Proposed Implementations

Detailed implementation proposals for UX improvements.

Detailed proposals for UX improvement implementations

07

User Journey Map

Mapping the complete user journey through the platform.

Complete user journey map through the e-commerce platform

08

Card Sorting Results

Card sorting analysis results informing information architecture decisions.

Card sorting analysis results for information architecture

09

Design Rationale

The reasoning behind project and design decisions.

Design rationale explaining the reasoning behind decisions

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