This case study delves into the design and development journey of a user-friendly gaming application, highlighting key strategies, challenges, and solutions in creating a seamless and engaging user experience.
Process
Project Timeline
01
Market Research
Understand user needs and competition
02
User Flow Design
Outline user paths
03
App Flow Definition
Overall application flow
04
Wireframing
Sketch UI layout
05
UI Design
Attractive, cohesive look
06
System Design
Consistency and scalability
Discovery
Market Research
Three major competitors were analyzed to identify patterns in user experience, design quality, and areas for improvement.
STS
Strengths
Attractive modern UI design
Clear interface with organized icons and buttons
Simple, intuitive registration
Weaknesses
Lack of personalization options
Responsiveness issues on older devices
Fortuna
Strengths
Aesthetically pleasing design
Rich betting and casino options
Stable and reliable platform
Weaknesses
Complex UI confusing for new users
Lack of personalization
LV BET
Key Findings
Competitive market positioning
Room for improvement in user experience
Opportunities for differentiation
Each app has notable strengths — attractive design and simple registration — but also shares common weaknesses including complex navigation and a lack of personalization options. These insights directly informed our design strategy.
Context
Polish Gambling Market
6.7 bn PLN
Gambling Revenue (2020)
↑
Sports Betting Popularity Rising
↑
eSports Betting Increasing
Popular games include poker, blackjack, and slot machines
eSports betting segment growing rapidly
Sports betting popularity on the rise
Legal regulations require licensed operators
Architecture
App Flow
The app flow was designed to provide a smooth and intuitive experience. Each step was carefully considered to facilitate navigation and ensure clarity in using features.
Visual Design
UI Design
Foundation
Design System
System design encompasses the architecture and functionality of the entire platform, including component interaction, data flow, security, scalability, and performance.
